Sports marketing can be done better. There’s too much dull content with not enough focus on effectiveness. Too many campaigns that lack an understanding of sponsorship, rights and the nuance of sport. Too much money wasted. We're proof that game-changing creativity, sponsorship activation, and flawless operational delivery can not only coexist but enable brands to outperform the competition when genuinely integrated.
Fame Specialists
When most sports marketing looks the same, the evidence proves it: awareness is good, but buzz is better. That’s why we view every interaction with your brand as a chance to deliver enduringly famous moments of entertainment for your audience. From creative campaigns to corporate hospitality, our proprietary Sid Lee Fame Cycle helps brands to avoid category wallpaper and become iconic conversation starters.
Experts in effectiveness
You can rest assured we know our long from our short. We also know your budget is under more pressure than ever. That's why we're pioneering a new standard of effectiveness in sports marketing. While the category is stuck using traditional media valuation approaches, we can use media-mix modelling, multi-touch attribution and creative quality testing, going far beyond vanity metrics to demonstrate bottom line results for your business.
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